Ecommerce · Brand growth
iSwegway
iSwegway was founded by Asad Saddique in Birmingham, UK in 2015 and grew as an ecommerce brand around product positioning, customer acquisition, and conversion.
Context
Launched in Birmingham in 2015, iSwegway entered a fast-moving ecommerce category where product trust, clear positioning, and conversion all mattered.
Work
As founder, Asad worked across product positioning, customer acquisition, and the store experience, connecting marketing decisions with how people discovered and bought products.
Results
iSwegway became one of the highest-revenue stores in Shopify's 2015 Build a Business competition.